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By Madu Obi
A renowned Nigerian creative photographer, Kelechi Amadi-Obi has called on arts enthusiasts to produce quality works to make their products acceptable anywhere in the world and benefit from the enormous economic opportunities in the sector.
Amadi-Obi, a foremost painter said at the maiden Southeast Photography exhibition in Awka that art is, indeed, a money spinner.
Tasking visual artists on commercialisation of work at the exhibition entitled, “The Forgotten Country”, which featured a total of 35 works, Amadi-Obi said photography can generate foreign currencies with the entire global community as its audience and market.
According to him, rare imagery, like landscape and cityscape produced with good combinations of colours, would appeal to people in other parts of the world.
He said: “Any work of creativity, especially visual art is money. All that is needed to be done is to master the skills of visuality, understand composition, know the best colour and light combinations that will make your work stand out.
Photography is at the heart of advertising, image branding and storytelling. The opportunities in visual arts have not been explored and those in photography should begin to like what they are doing and resolve to give the world their best.
How you can make money from photography is unlimited. You can, through assignment photography tell people's story, from prints and by selling limited licensed digital images and by teaching people, like I am doing now.
Most people are leaving money on the table because of their inability to exploit illegal copying of their works.
They should read the copyright law and know they can protect their intellectual property".
Amadi-Obi urged photographers to leverage the internet platform for marketing their works adding that they should exercise patience for people who knew the worth of their works to see them.
He also encouraged people who are into photography and other visual arts to study the copyright law, so they could know how to patent their works and protect their intellectual property.
Amadi-Obi urged photographers to leverage the internet platform for marketing their works adding that they should exercise patience for people who knew the worth of their works to see them.
He also encouraged people who are into photography and other visual arts to study the copyright law, so they could know how to patent their works and protect their intellectual property.
A representative of Centre for Memories, Enugu, Ms Ifeoma Nnamani hoped the photography exhibition would open up opportunities for professional and budding creative artists.
She commended Natesa and assured that the Centre was ready to partner the firm for the development of documentary and commercial photography
Also speaking, the co-founder of Natesa Consulting, Augusta Nnadi said the exhibition was to give attendees the opportunity to enjoy arts, celebrate culture and have a good time as they learn how to maximize the potentials of documentary photography.
She assured that Natesa would continue to support creative artists and provide them with the platform to showcase their works and commended the Anambra State government and Centre for Memories for their support and commitment towards developing the creative arts sector.
Declaring the exhibition open, the Anambra State Commissioner for Culture, Entertainment and Tourism, Chief Don Onyenji said that Governor Chukwuma Soludo had provided the enabling environment for culture and tourism to thrive.
Onyenji said the tourism potentials of the state were being harnessed with the development of Ogbunike Cave, Igboukwu Museum, the Solution Fun City, among others.
He encouraged photographers and artists to take greater interest in the job because it was lucrative
“Images are the best way to tell stories many times and store memories,” he said.
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